Know what is really on your shelf.
Independent retail execution audits across Saudi Arabia, with photo and GPS proof by the next morning.
- Photo
- GPS
- Time stamp
The problem
Your distributor and your merchandisers report on their own work. You pay for execution, but you cannot see it.
What we audit
- Availability (OSA) Is your product on the shelf when the shopper arrives?
- Share of shelf Do you get the shelf space you pay for?
- Planogram Does the shelf match your planogram?
- Price Is your price correct, and how do you compare?
- Promotions Did your promotion reach the store?
- POSM and displays Are your displays and POSM in place?
How it works
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1. We agree your standard.
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2. Our Saudi auditors visit, with photo, GPS and time stamp.
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3. A supervisor checks every visit.
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4. You get alerts the next morning and a dashboard every week.
See what you will get
This demo dashboard uses fictional data. Your dashboard shows your stores, your chains and your standard.
- Agreed standard: 88%
- Below the standard
Fictional data for [Sample Brand]
- At or above the standard
- Below the standard
Stores below the standard 14 / 40
| North | 4 of 12 |
|---|---|
| East | 2 of 8 |
| South | 4 of 9 |
| West | 3 of 7 |
| Central | 1 of 4 |
Fictional data for [Sample Brand]. Schematic map. The store positions are fictional.
| Store 01 | Chain B | Central | 94% | 27% | 93% | 99% | 79% | 86% |
|---|---|---|---|---|---|---|---|---|
| Store 02 | Chain A | East | 96% | 36% | 86% | 96% | 82% | 98% |
| Store 03 | Chain B | West | 89% | 28% | 78% | 93% | 89% | 88% |
| Store 04 | Chain C | South | 84% | 27% | 87% | 95% | 71% | 83% |
| Store 05 | Chain E | East | 79% | 22% | 82% | 90% | 68% | 67% |
| Store 06 | Chain D | North | 95% | 27% | 88% | 94% | 76% | 86% |
| Store 07 | Chain C | Central | 89% | 30% | 87% | 95% | 73% | 75% |
| Store 08 | Chain D | North | 92% | 27% | 85% | 94% | 93% | 89% |
| Store 09 | Chain A | North | 99% | 34% | 94% | 97% | 89% | 94% |
| Store 10 | Chain C | West | 83% | 30% | 88% | 89% | 82% | 86% |
| Store 11 | Chain B | South | 87% | 33% | 87% | 97% | 80% | 91% |
| Store 12 | Chain D | South | 90% | 31% | 84% | 96% | 78% | 86% |
| Store 13 | Chain E | West | 79% | 26% | 81% | 94% | 72% | 69% |
| Store 14 | Chain A | East | 92% | 32% | 93% | 100% | 81% | 89% |
| Store 15 | Chain C | North | 87% | 25% | 85% | 91% | 81% | 73% |
| Store 16 | Chain C | East | 86% | 26% | 81% | 96% | 85% | 76% |
| Store 17 | Chain E | South | 85% | 27% | 81% | 87% | 75% | 77% |
| Store 18 | Chain A | West | 92% | 35% | 93% | 100% | 85% | 98% |
| Store 19 | Chain A | East | 99% | 37% | 91% | 100% | 87% | 96% |
| Store 20 | Chain C | South | 91% | 26% | 78% | 95% | 79% | 87% |
| Store 21 | Chain B | West | 95% | 28% | 81% | 99% | 81% | 84% |
| Store 22 | Chain B | East | 95% | 29% | 87% | 93% | 81% | 82% |
| Store 23 | Chain D | North | 87% | 26% | 92% | 95% | 89% | 91% |
| Store 24 | Chain A | Central | 92% | 32% | 91% | 99% | 94% | 95% |
| Store 25 | Chain B | West | 90% | 32% | 86% | 97% | 78% | 92% |
| Store 26 | Chain A | North | 92% | 34% | 85% | 100% | 94% | 95% |
| Store 27 | Chain C | Central | 85% | 26% | 77% | 92% | 80% | 80% |
| Store 28 | Chain D | East | 94% | 31% | 96% | 98% | 90% | 86% |
| Store 29 | Chain B | South | 93% | 28% | 86% | 94% | 89% | 89% |
| Store 30 | Chain B | South | 88% | 35% | 92% | 98% | 78% | 77% |
| Store 31 | Chain A | North | 92% | 34% | 87% | 97% | 93% | 91% |
| Store 32 | Chain E | South | 86% | 24% | 84% | 93% | 63% | 82% |
| Store 33 | Chain D | North | 87% | 32% | 84% | 94% | 93% | 86% |
| Store 34 | Chain E | North | 79% | 21% | 71% | 92% | 72% | 77% |
| Store 35 | Chain A | North | 97% | 35% | 85% | 93% | 97% | 98% |
| Store 36 | Chain B | North | 88% | 32% | 94% | 94% | 92% | 87% |
| Store 37 | Chain E | West | 79% | 26% | 83% | 95% | 82% | 70% |
| Store 38 | Chain A | East | 95% | 33% | 86% | 98% | 96% | 84% |
| Store 39 | Chain D | North | 95% | 29% | 83% | 97% | 85% | 90% |
| Store 40 | Chain C | South | 88% | 26% | 83% | 95% | 75% | 88% |
| Agreed standard | 88% | 30% | 85% | 95% | 85% | 85% | ||
Fictional data for [Sample Brand]
Download the sample report (PDF) [file needed]
Self-report and independent audit: the difference
| Question | Self-reported by the distributor | Raff independent audit |
|---|---|---|
| Who checks the shelf | The team that does the work | Saudi auditors with no role in sales, distribution or merchandising |
| Proof | A report from the team | A photo, a GPS position and a time stamp for every visit |
| Who checks the data | The same organization | A supervisor checks every visit. We visit [X]% of stores again at random |
| When you know | When the report arrives | Alerts the next morning and a dashboard every week |
| Who sees the results first | The distributor | You. You decide what to share with the distributor |
Our promise
We do not sell, distribute or merchandise for any brand. We only measure.
Who we serve
FMCG brand owners, trade marketing and sales directors, key account managers.
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Trade marketing director
- Planogram and promotion compliance, store by store
- Display and POSM checks with photos
- Share of shelf against the agreed share
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Sales director
- On-shelf availability by store, city and chain
- Out-of-stock alerts the next morning
- A scorecard for each distributor every month
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Key account manager
- Results by chain for each account review
- The gap against the agreement, with photo proof
- A list of stores to fix
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Category manager
- Share of shelf by chain and category
- Competitor prices on the shelf
- Shelf position against the planogram
Pharmacy and electronics: coming soon.