Distributor audit
Check your distributor's execution, store by store.
Raff auditors visit the stores that your distributor covers and compare the shelf with the standard that you agreed. You get a scorecard for the distributor every month, with a photo, a GPS position and a time stamp for every visit.
The risk
Your distributor grades its own work. Trust, but verify.
What we compare
- Agreed coverage
- On-shelf availability (OSA)
- Planogram
- Price
- Promotions
| Measure | Agreed standard | Result | Below the standard |
|---|---|---|---|
| Stores covered | 40 stores | 37 stores | Below the standard |
| On-shelf availability (OSA) | 88% | 90% | At or above the standard |
| Planogram compliance | 85% | 86% | At or above the standard |
| Price compliance | 95% | 95% | At or above the standard |
| Promotion compliance | 85% | 83% | Below the standard |
Self-report and independent audit: the difference
| Question | Self-reported by the distributor | Raff independent audit |
|---|---|---|
| Who checks the shelf | The team that does the work | Saudi auditors with no role in sales, distribution or merchandising |
| Proof | A report from the team | A photo, a GPS position and a time stamp for every visit |
| Who checks the data | The same organization | A supervisor checks every visit. We visit [X]% of stores again at random |
| When you know | When the report arrives | Alerts the next morning and a dashboard every week |
| Who sees the results first | The distributor | You. You decide what to share with the distributor |
How we share results
With you first. You decide what to share with the distributor.
Who uses it
-
Sales director
- On-shelf availability by store, city and chain
- Out-of-stock alerts the next morning
- A scorecard for each distributor every month
-
Key account manager
- Results by chain for each account review
- The gap against the agreement, with photo proof
- A list of stores to fix
Questions and answers
Does my distributor know about the audit?
You decide. Raff shares the results with you first, and you decide what to share with the distributor.
What do you compare?
Agreed coverage, on-shelf availability, planogram, price and promotions, store by store.
Is Raff connected to a distributor?
No. Raff does not sell, distribute or merchandise for any brand. We only measure.
How do I start?
Start with a pilot in 30 stores in Riyadh.