Market pulse Add-on
Hear the shopper at the shelf.
Market pulse is an add-on to the shelf audit: short shopper surveys and monthly pulse studies at the shelf. The answers are linked to your shelf data, so you see what the shopper says and what the shelf shows.
The gap
Shelf data shows what is on the shelf. It does not show what the shopper thinks.
What we collect
- Short shopper surveys at the shelf
- Monthly pulse studies
- Answers linked to the shelf data
| Shopper answer | Result | Shelf data, same stores |
|---|---|---|
| Found the product on the shelf | 82% | On-shelf availability (OSA): 90% |
| Saw the promotion | 61% | Promotion compliance: 83% |
Sample: 320 shoppers
How we share results
In the same dashboard as your shelf data, every month.
Who uses it
-
Trade marketing director
- Planogram and promotion compliance, store by store
- Display and POSM checks with photos
- Share of shelf against the agreed share
-
Category manager
- Share of shelf by chain and category
- Competitor prices on the shelf
- Shelf position against the planogram
Questions and answers
Is market pulse a separate service?
No. It is an add-on to the shelf audit. The core service of Raff is the audit.
Who answers the surveys?
Shoppers at the shelf, in the stores that Raff audits.
How often do I get results?
Every month, as a pulse study that is linked to your shelf data.
What do I see in the result?
The answers of the shoppers next to the shelf data of the same stores, for example availability and promotions.