POSM and displays
Are your displays and POSM in place?
Raff auditors check each display and each POSM item in your standard. You get the display count and the condition of each display, with photos.
What we check
- Secondary displays
- Gondola ends
- Chillers
- POSM present and in good condition
How we check it
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1. A Saudi auditor visits the store.
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2. The auditor records the shelf with a photo, a GPS position and a time stamp.
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3. A supervisor checks every visit.
Raff reports. Your team or your distributor makes the fix. This keeps Raff independent.
What you get
- Display count
- Display condition with photos
- Agreed standard: 85%
- Below the standard
Fictional data for [Sample Brand]
| Store 01 | Chain B | Central | 94% | 27% | 93% | 99% | 79% | 86% |
|---|---|---|---|---|---|---|---|---|
| Store 02 | Chain A | East | 96% | 36% | 86% | 96% | 82% | 98% |
| Store 03 | Chain B | West | 89% | 28% | 78% | 93% | 89% | 88% |
| Store 04 | Chain C | South | 84% | 27% | 87% | 95% | 71% | 83% |
| Store 05 | Chain E | East | 79% | 22% | 82% | 90% | 68% | 67% |
| Store 06 | Chain D | North | 95% | 27% | 88% | 94% | 76% | 86% |
| Store 07 | Chain C | Central | 89% | 30% | 87% | 95% | 73% | 75% |
| Store 08 | Chain D | North | 92% | 27% | 85% | 94% | 93% | 89% |
| Store 09 | Chain A | North | 99% | 34% | 94% | 97% | 89% | 94% |
| Store 10 | Chain C | West | 83% | 30% | 88% | 89% | 82% | 86% |
| Store 11 | Chain B | South | 87% | 33% | 87% | 97% | 80% | 91% |
| Store 12 | Chain D | South | 90% | 31% | 84% | 96% | 78% | 86% |
| Store 13 | Chain E | West | 79% | 26% | 81% | 94% | 72% | 69% |
| Store 14 | Chain A | East | 92% | 32% | 93% | 100% | 81% | 89% |
| Store 15 | Chain C | North | 87% | 25% | 85% | 91% | 81% | 73% |
| Store 16 | Chain C | East | 86% | 26% | 81% | 96% | 85% | 76% |
| Store 17 | Chain E | South | 85% | 27% | 81% | 87% | 75% | 77% |
| Store 18 | Chain A | West | 92% | 35% | 93% | 100% | 85% | 98% |
| Store 19 | Chain A | East | 99% | 37% | 91% | 100% | 87% | 96% |
| Store 20 | Chain C | South | 91% | 26% | 78% | 95% | 79% | 87% |
| Store 21 | Chain B | West | 95% | 28% | 81% | 99% | 81% | 84% |
| Store 22 | Chain B | East | 95% | 29% | 87% | 93% | 81% | 82% |
| Store 23 | Chain D | North | 87% | 26% | 92% | 95% | 89% | 91% |
| Store 24 | Chain A | Central | 92% | 32% | 91% | 99% | 94% | 95% |
| Store 25 | Chain B | West | 90% | 32% | 86% | 97% | 78% | 92% |
| Store 26 | Chain A | North | 92% | 34% | 85% | 100% | 94% | 95% |
| Store 27 | Chain C | Central | 85% | 26% | 77% | 92% | 80% | 80% |
| Store 28 | Chain D | East | 94% | 31% | 96% | 98% | 90% | 86% |
| Store 29 | Chain B | South | 93% | 28% | 86% | 94% | 89% | 89% |
| Store 30 | Chain B | South | 88% | 35% | 92% | 98% | 78% | 77% |
| Store 31 | Chain A | North | 92% | 34% | 87% | 97% | 93% | 91% |
| Store 32 | Chain E | South | 86% | 24% | 84% | 93% | 63% | 82% |
| Store 33 | Chain D | North | 87% | 32% | 84% | 94% | 93% | 86% |
| Store 34 | Chain E | North | 79% | 21% | 71% | 92% | 72% | 77% |
| Store 35 | Chain A | North | 97% | 35% | 85% | 93% | 97% | 98% |
| Store 36 | Chain B | North | 88% | 32% | 94% | 94% | 92% | 87% |
| Store 37 | Chain E | West | 79% | 26% | 83% | 95% | 82% | 70% |
| Store 38 | Chain A | East | 95% | 33% | 86% | 98% | 96% | 84% |
| Store 39 | Chain D | North | 95% | 29% | 83% | 97% | 85% | 90% |
| Store 40 | Chain C | South | 88% | 26% | 83% | 95% | 75% | 88% |
| Agreed standard | 88% | 30% | 85% | 95% | 85% | 85% | ||
Fictional data for [Sample Brand]
Download the sample report (PDF) [file needed]
Channels covered
- Hypermarkets
- Supermarkets
- Baqalas
- Pharmacies Later
Questions and answers
What is POSM?
POSM is point-of-sale material: for example shelf strips, wobblers and stands that show your brand in the store.
What do you check?
Secondary displays, gondola ends and chillers, and if the POSM is present and in good condition.
What proof do I get?
The display count and the condition of each display, with photos. Every photo has a GPS position and a time stamp.
Do you install displays or POSM?
No. Raff does not merchandise for any brand. We only measure.