Share of shelf

Do you get the shelf space you pay for?

Raff auditors count the facings and measure the shelf length of your brand and of the competitors that you name. You see your share of shelf by chain and category, and the gap against the share that you agreed.

Book a 30-store pilot Download a sample report

What we check

Facings for you and for named competitors
Shelf length for you and for named competitors
The result against the agreed share

How we check it

1. A Saudi auditor visits the store.
2. The auditor records the shelf with a photo, a GPS position and a time stamp.
3. A supervisor checks every visit.

Raff reports. Your team or your distributor makes the fix. This keeps Raff independent.

What you get

Share of shelf by chain and category
Gap against the agreement

Demo dashboard

Fictional data for [Sample Brand]


Store 01	Chain B	Central	94%	27%	93%	99%	79%	86%
Store 02	Chain A	East	96%	36%	86%	96%	82%	98%
Store 03	Chain B	West	89%	28%	78%	93%	89%	88%
Store 04	Chain C	South	84%	27%	87%	95%	71%	83%
Store 05	Chain E	East	79%	22%	82%	90%	68%	67%
Store 06	Chain D	North	95%	27%	88%	94%	76%	86%
Store 07	Chain C	Central	89%	30%	87%	95%	73%	75%
Store 08	Chain D	North	92%	27%	85%	94%	93%	89%
Store 09	Chain A	North	99%	34%	94%	97%	89%	94%
Store 10	Chain C	West	83%	30%	88%	89%	82%	86%
Store 11	Chain B	South	87%	33%	87%	97%	80%	91%
Store 12	Chain D	South	90%	31%	84%	96%	78%	86%
Store 13	Chain E	West	79%	26%	81%	94%	72%	69%
Store 14	Chain A	East	92%	32%	93%	100%	81%	89%
Store 15	Chain C	North	87%	25%	85%	91%	81%	73%
Store 16	Chain C	East	86%	26%	81%	96%	85%	76%
Store 17	Chain E	South	85%	27%	81%	87%	75%	77%
Store 18	Chain A	West	92%	35%	93%	100%	85%	98%
Store 19	Chain A	East	99%	37%	91%	100%	87%	96%
Store 20	Chain C	South	91%	26%	78%	95%	79%	87%
Store 21	Chain B	West	95%	28%	81%	99%	81%	84%
Store 22	Chain B	East	95%	29%	87%	93%	81%	82%
Store 23	Chain D	North	87%	26%	92%	95%	89%	91%
Store 24	Chain A	Central	92%	32%	91%	99%	94%	95%
Store 25	Chain B	West	90%	32%	86%	97%	78%	92%
Store 26	Chain A	North	92%	34%	85%	100%	94%	95%
Store 27	Chain C	Central	85%	26%	77%	92%	80%	80%
Store 28	Chain D	East	94%	31%	96%	98%	90%	86%
Store 29	Chain B	South	93%	28%	86%	94%	89%	89%
Store 30	Chain B	South	88%	35%	92%	98%	78%	77%
Store 31	Chain A	North	92%	34%	87%	97%	93%	91%
Store 32	Chain E	South	86%	24%	84%	93%	63%	82%
Store 33	Chain D	North	87%	32%	84%	94%	93%	86%
Store 34	Chain E	North	79%	21%	71%	92%	72%	77%
Store 35	Chain A	North	97%	35%	85%	93%	97%	98%
Store 36	Chain B	North	88%	32%	94%	94%	92%	87%
Store 37	Chain E	West	79%	26%	83%	95%	82%	70%
Store 38	Chain A	East	95%	33%	86%	98%	96%	84%
Store 39	Chain D	North	95%	29%	83%	97%	85%	90%
Store 40	Chain C	South	88%	26%	83%	95%	75%	88%
Agreed standard	88%	30%	85%	95%	85%	85%

Download the sample report (PDF) [file needed]

Alert example

Next-morning alert

Share of shelf: 21 stores below the standard

Lowest stores
Store 34	Chain E	21%
Store 05	Chain E	22%
Store 32	Chain E	24%

Agreed standard: 30%

Fictional data for [Sample Brand]

Channels covered

Hypermarkets
Supermarkets
Baqalas
Pharmacies Later

Questions and answers

How do you measure share of shelf?

We count facings and we measure shelf length for your brand and for the competitors that you name. We compare the result with the share that you agreed.

Which competitors do you include?

You name the competitors and the category. We measure them in the same visit.

What do I get when the share is below the agreement?

You get the gap by chain and category, with the photos of each visit. You decide what to do with the result.

Do you negotiate shelf space with the retailer?

No. Raff does not sell, distribute or merchandise for any brand. We only measure.

Other checks

Start with 30 stores in Riyadh. See the result in [X] days.

Book a 30-store pilot Download a sample report