Merchandiser audit
Are you getting the visits you pay for?
Raff auditors check the stores in your contract and record the shelf after the merchandiser visit. You see the visits against the contract and a scorecard for the agency.
The risk
Your merchandisers report on their own work. You pay for the visits, but you cannot see them.
What we check
- Visit frequency against the contract
- Shelf result after the visit
- Unannounced re-check of a sample of stores
| Measure | Agreed standard | Result | Below the standard |
|---|---|---|---|
| Visits against the contract | 160 visits | 146 visits | Below the standard |
| On-shelf availability after the visit | 88% | 90% | At or above the standard |
| Planogram compliance after the visit | 85% | 86% | At or above the standard |
| Displays and POSM after the visit | 85% | 85% | At or above the standard |
| Unannounced re-check: stores where the result stayed | 8 of 8 | 6 of 8 | Below the standard |
How we share results
With you first. You decide what to share with the agency.
Who uses it
-
Trade marketing director
- Planogram and promotion compliance, store by store
- Display and POSM checks with photos
- Share of shelf against the agreed share
-
Sales director
- On-shelf availability by store, city and chain
- Out-of-stock alerts the next morning
- A scorecard for each distributor every month
Questions and answers
How do you check the visit frequency?
We compare the visits in your contract with what our auditors find in the store. Every Raff visit has a photo, a GPS position and a time stamp.
What is an unannounced re-check?
Our auditors visit a sample of stores again without notice. This shows if the shelf result stays after the merchandiser visit.
Do your auditors do merchandising work?
No. Raff does not merchandise for any brand. We only measure.
Who sees the result?
You see it first. You decide what to share with the agency.